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Why Bilingual Marketing?
According to the Experian Simmons Summer 2011 National Hispanic Consumer Study, about 56 percent of Spanish-dominant Hispanics agree that, “When I hear a company advertise in Spanish, it makes me feel like they respect my heritage and want my business.”
54 percent of Spanish-dominant Hispanics feel “much more loyal to companies that show appreciation of our culture by advertising in Spanish.”
58% of US Hispanics shop using their mobile phone vs 33 percent of non-Hispanics.
43% of US Hispanics shop using a tablet device vs 25 percent of non-Hispanics
according to the Hispanic Market Imperative Report.